Local SEO

Dominate Local Search and Drive Real Foot Traffic

At Oceana Marketing, we help local businesses rank higher in Google’s local results and get found by customers in their area. Our proven Local SEO Method is built on four essential pillars that consistently deliver results for service providers, retailers, clinics, and more.

1. Structured Schema Markup: Speak Google’s Language

Why it matters:
Schema markup (also known as structured data) allows search engines to understand your site’s content in detail. Local businesses that dominate the top of search results typically have very comprehensive schema markup across their website—covering not just basic details, but also services, products, FAQs, and reviews.

What we do:
Implement LocalBusiness schema with full NAP (name, address, phone), business hours, geo-coordinates, and service areas
Add structured data for services, products, reviews, images, and videos
Include hasMap, priceRange, sameAs (for social media), and more
Validate all markup using Google’s Rich Results Testing Tool

Result: Richer search results, better visibility in map packs, and improved trust from Google.

2. Local Citation Building: Create Consistency Across the Web

Why it matters:
Citations—mentions of your business across online directories and platforms—are one of the top local ranking factors. Google uses them to verify the accuracy of your business information and establish local relevance.

What we do:
Submit your business to top aggregators and directories
Ensure consistent NAP data across the web
Clean up existing incorrect or duplicate citations
Build industry-specific and location-specific listings
Citation Tools & Platforms We Use:
– Moz Local
– BrightLocal
– Whitespark Citation Finder
– Yext

Result: Improved map rankings, stronger online footprint, and more local discovery.

3. Keyword-Optimized Reviews: Turn Customers into SEO Assets

Why it matters:
Google uses the content of customer reviews to understand the relevance of your business to specific keywords and services. When reviews naturally include your services and location, they send powerful ranking signals.

What we do:
Encourage authentic reviews that naturally mention services, neighborhoods, or benefits
Guide your customers with review prompts and templates
Help you monitor, respond to, and leverage reviews across platforms like Google, Yelp, and Facebook

Result: A review profile that boosts both credibility and keyword relevance for local search.

4. Local Link Building: Earn Credibility from Real-World Connections

Why it matters:
Google gives extra weight to backlinks from trusted, location-relevant websites. These links act as “votes of confidence” from within your local ecosystem.

What we do:
Secure backlinks from your local Chamber of Commerce
Reach out to regional news outlets, local blogs, and directories
Suggest your business for community event listings, sponsorships, and partnerships
Craft local PR and story pitches to earn branded mentions and links

Result: Stronger authority, increased local relevance, and higher positions in the local 3-pack.

Ready to Grow Locally?

Our Local SEO campaigns are tailored, data-driven, and aligned with the latest Google guidelines. Whether you’re just starting or trying to outrank competitors in your city, we can help.

Book a free consultation to get a custom Local SEO strategy that delivers measurable results in 90 days.